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Discover The Tactics And Strategies Of The World's Most Successful Cover Bands... And Fast-Track Your Way To More Of The Higher Paid Gigs You Know YOU Deserve.

GS 11: How Billy and Andy of Soul Avenue Went From 100 Bookings in 2012 to 50 Bookings in 2013 And How They Plan To Get Back To 100 In 2014

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With 10 years experience of running a successful cover band you would be excused for thinking that Billy and Andy knew everything there was to know about getting gigs. 2012 saw them rack up 100 bookings then in 2013 it plummeted to half that. Why such a sudden drop? How did they feel about that? What are their plans to bring that number back up to a 100. Listen to podcast to find out what they did next.

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Improve Your Profile Online – My Interview with ‘The Musician’ – The Journal of the Musicians’ Union

The Journal of the Musicians’ Union quizzed me about my thoughts on how cover bands can promote themselves more effectively online. Facebook is great but they can wipe you out in a heartbeat. Read more…

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GS 10: 175 Bookings in 2013 – How Sera Golding of MIB Band Achieved This Many Bookings Through Mastering Key Marketing And Sales Tactics & Strategies.

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Once in a while I meet someone who just gets it. Sera is one of them. In 2013 her band, MIB did 175 bookings and she still finds time to manage multiple other bands and pursue other projects. How? Early on she understood that marketing and selling her band were as important as how good they were. It’s served her well. Listen to the podcast to find out how you can achieve similar success.

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The 7 Critical Things Your Cover Band Promo Video Probably Doesn’t Have But Should

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There are literally thousands of cover bands that want the gigs you want. You need to do everything you can to communicate to your audience why you’re the right choice for their event. Your promo video is hands down the best way of getting your message across but most cover band promos are boring and dull. Don’t fall into that trap. Read on to see how…

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GS 08: How Brian Walters Works a Full Time Job As a Marketing Exec And Still Finds Time To Implement Sales And Marketing Strategies For His Cover Band That’s Getting His Diary Ever Fuller

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Brian is a full time marketing executive. In his spare time he runs Baffalo Tale, a 5 piece party that is consistently busy gigging at weddings and corporate events year round. Brian’s take on the bands semi pro status is excellent…. he sees this as an advantage. Being a marketing exec he know how to get gigs. Sit back, listen carefully, take notes and go do what he does. You won’t regret it.

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GS 07: How James Eager Of Metropolis Has Embraced Video and Social Media to Grow His Network, Land High End Clients and Supercharge His Band Bookings

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James takes his band, Metropolis, seriously. He treats it like a business. In this episode we learn how he got that crucial success mindset, why he concentrates on quality rather than quantity, his approach to networking and how that has landed him more and better clients and how he embraced video and social media to create the bookings breakthrough so many bands would kill for. Listen closely as James shares some killer marketing strategies that you can easily use yourself tomorrow.

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4 Unspoken Rules About Being In a Cover Band That No One Likes To Talk About

4 Unspoken Rules About Being In a Cover Band That No One Likes To Talk About

There are some unspoken rules that define your career as a cover band. Unknowingly these rules have an impact on the relationship between you and your clients. They’ll be the root of frustrations on both sides. Here are 4 of them…

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GS 06: How An Ex Heavy Metal Band Front Man Took His 4 Piece Party Band From Standing Start To Performing At Weddings Most Weekends For The Last Three Months

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Baz Edmondson runs The Benedicts, a 4 piece party band. He’s an ex heavy metal band front man who set up the band 18 months ago and has some stellar success relatively quickly. In the last 3 months of 2013 his band were out gigging at weddings almost every weekend. Listen in to find out some of the simple marketing, sales and promo stuff he’s been doing that’s been getting results.

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4 Ways To Get What You Really Want From Your Band In 2014

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How did your gig diary look by the end of 2013? Are you happy with your gig numbers? Do you want more? Most musicians I speak with want more. Here’s a few things to think about if you’re going to put your gig numbers on warp drive in 2014.

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GS 05: How Martyn Strange Took His Cover Band ‘Get Funked’ From Zero Gigs To A High End Market Leader And Full Diary

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This week we talk to Martyn Strange of UK band Get Funked. Martyn has built Get Funked from the ground up and now can boast to be the band leader and manager of the one of the UKs most successful cover bands. He is very focused on getting his band perfectly set up for high profile corporate and private events while at the same time always looking to see how he can better sell and market his band. There’s some big lessons in here.

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