Our industry (“cover bands at events” that is – there must be a shorter way of saying that) isn’t regulated and there’s little, if any information for you as a band to follow on how to best approach it. As a result there are situations that bands find themselves in that cause frustrations for both you and your client. Here I’ve tried to demystify some of them for you. I’m sure you’ll think of more. Share them in the comments section below so others can learn from them…
Always show up on time
Arriving at an event at the agreed and scheduled time sets the tone for the rest of your gig.
When you arrive late it sends a message to your client that you don’t care. They’ll question how seriously you take their event.
If it’s a private client such as a wedding then it can feel like a personal slight on the couple.
If it’s a corporate event planner then they question your commitment.
It doesn’t matter if you don’t need that extra half an hour to set up in. You agreed you’d be there for 4pm.
Don’t turn up at 4.30pm.
Time has been spent creating the schedule so by not sticking to it you ‘say’ a lot about yourself as an individual and a band, and it’s not positive.
Communicate with your client, frequently
People have comfort in just knowing. So let them ‘know’.
No matter how good you think you’re reputation is, ‘bands’ aren’t generally considered the most reliable of organisations.
You want your client to feel comfortable, confident and excited about your performance. Everything will go infinitely more smoothly if this is how they feel.
Lack of communication by you before and during an event makes them feel anxious, jittery and restless.
You may have things totally under control.
Great. All the more reason to let your client know then.
Stop complaining about food
I hear so many musicians complain about not being treated well at gigs.
The biggie is food.
‘The food was crap’, ‘there was no food’, ‘they gave us a plate of sandwiches’, ‘we should get the same as the guests’, ‘not giving us a hot meal is disrespectful’.
On closer questioning and in 9 cases out of 10 the band haven’t even asked for food. What gives you the right to turn up on the day of the event and demand hot meals?
The caterers got 150 meals to prepare for their client. You think they care about you!
In my mind the band should get a good quality hot meal. There are some very clear justifications which I won’t go into now.
Don’t wait until you and your band are hungry and mutiny is about to strike.
Sort it out before the event day.
Request it in your quote, add it to your contract, ensure you’ve covered it in your pre event preparation.
Perfection is massively over rated
As a band that performs for clients at their event you’re in the ‘service business’.
Know that in any service business it’s impossible to achieve 100% perfection.
Too many bands spend way too many hours rehearsing and then can’t work out why they don’t have any gigs in the diary.
Stop trying to be perfect, it’s massively overrated.
Spend a much larger proportion of that rehearsal time marketing and selling your band.
It’s a balancing act.
But don’t let your quest for perfection get in the way of marketing your band and filling your diary.
Stop and have a think about these 4 ‘rules’ and how you can use them to improve the experience clients have with your band. If you’re guilty of the fourth one then there’s a whole bunch of exciting things you can do with that extra time you’re going to spend marketing your band.
If you’re serious about getting more gigs for your cover band then get started by downloading my free guide ‘Cover Band Essentials – 5 Free & Easy Killer Tactics & Strategies To Get More Bookings & Dominate Your Competition In The Current Economy.