I was going to do a new years resolution type post but I’m not really into the idea of setting new year resolutions.
I can’t see the point just because it’s a new year. Why wait for a new year to do something and change the way you are and what you do?
However I do always try and take time off between Xmas and new year. I love being at home with my kids and family without the pressures of work hanging over me.
It gives me time to have a think away from all the ‘noise’ and to start the year off right.
Here are 4 things you may want to have a think about when it comes to your band that’ll get you going in the right direction for 2014.
Review the past year
Did you get more or less gigs than 2012?
What do you think it was that brought in more or less bookings?
It’s vital to know what worked and what didn’t work so you can go and replicate it and do more of what did work and less of what didn’t.
Set goals for the year
I don’t think I’ve ever met a musician who when asked the question ‘How many gigs are you planning on getting for your band this year’ has ever been able to give me a straight answer.
It’s a bit of a cliche but it’s so true “The world belongs to the goal setter”. I don’t know who said it but that’s not the point. The point is that if you set a goal of gig numbers then it almost pulls you towards that.
You’ll have to ask yourself the question “how am I going to get x number of gigs this year”. When you ask yourself that question and think of ways to answer it you stop being just a bystander waiting for the gigs to come in accidentally and you become a band leader with purpose and commitment who actively seeks out new bookings.
Don’t blame anyone
The bottom line is that the buck stops with you.
About 18 months ago I stopped watching the news. Apart from the fact that I was finding it depressing it was giving me an excuse for why I hadn’t booked as many events for my bands as I should have done. I would hear a news story on how we’d gone further into recession and that peoples wallets were sewn shut etc etc. I would feel vindicated.
I was using the negative stories about the economy as an alibi for my lack of performance in hitting my booking numbers for the week or month.
Now the buck stops with me.
I don’t blame anyone or anything for not getting gigs, no excuses, no alibis. If you want more better paid gigs then you have to take responsibility for getting them.
Don’t be accidental
The definition of insanity, according to Einstein, is doing the same thing over and over again and expecting different results – If you want more gigs in 2014 than you got in 2013 then you can’t just carry on doing what you’ve always done to get gigs and expect to get a load more of em’.
Yes you may get one or two more but if you want to make a leap forward then you’re going to have to take some positive action.
You need to let more of the right people know you exist and that your band is THE perfect choice for their wedding, private or corporate event.
You need to get better at marketing and selling your band to achieve this.
Yes talent, a tight band and some great gear is required of course.
You just need to let more people know you’ve got what it takes to make their event a massive success.
If you’re serious about getting more gigs for your cover band in 2014 then get started by downloading my free guide ‘Cover Band Essentials – 5 Free & Easy Killer Tactics & Strategies To Get More Bookings & Dominate Your Competition In The Current Economy ‘