In this podcast you’ll discover:
- Brad’s ways of balancing his work, family and band commitments.
- How he cleverly ‘positions’ his band to stand out from the hundreds of other cover bands.
- His thoughts on giving his audience what it wants rather than just performing the songs he likes.
- How he studies his competitors and borrows the best of what they do.
- The success he’s had building relationships with what he thought were competitor bands.
- His clever use of social media and images.
- The importance he places on a ‘technical rehearsal’.
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Listen to the Podcast:
Brad L.: Hi. I’m with Brad Wills today. He runs a band called Black Market Band. Brad and I were conversing on Facebook through one of the posts which I put up there. He spoke a lot of sense in his post. I took the initiative to get in touch with him. Here he is. How are you, Brad.
Brad W.: Hi, Brad. I’m well. Thank you.
Brad L.: Good. This is weird, isn’t it, Brad?
Brad W.: A little bit. Two Brads on the same call.
Brad L.: I don’t know Brads, don’t normally meet too many Brads in the U.K. to be honest.
Brad L.: Thanks for taking the time. Maybe you could lead us in nicely to a little bit about what you’re all about, what you do, and how does it relate to music and all the rest of it.
Brad W.: Okay. From my perspective, I run a band called Black Market. We’re an indie rock covers band. I simultaneously run a small recruitment business that focuses in on the rail and transportation industry. Both elements of my life, I suppose, are lifestyle businesses.
The band is very much a lifestyle arrangement. We’re certainly not the most busy band. We don’t gig as much as our peers perhaps. Equally, my business is similar. We don’t turn over huge amounts of money, but what we do, what it does allow is a lifestyle that allows me to spend a bit more time with three children and my wife, et cetera. That’s where we’re coming from.
Brad L.: Great. We should just fill the listeners in a little bit as to the kind of band you are.
Brad W.: Yes. Our patrons describe us as a rock festival in a single act, I suppose. We focus in on the indie rock genre. I’m focusing on everything from older school classic rock songs occasionally, but more on the edgy, more recent indie scene and the kind of acts that you would see at a typical Reading Rock Festival, which, given that we’re from Reading, seemed quite apt at the time.
Brad L.: Right. The band’s been going for three years?
Brad W.: Three, four years in total, I think. I joined in early 2011. We’re coming up for three years with me, but they were formed a couple of months before me initially with another singer. It didn’t really work out.
Brad L.: Could you give us a sense of how to market your band, how often you’re playing, how many performances you’re doing, and where they are just so we can get a context for it?
Brad W.: We aim for about 24 performances a year, so two a month. To add some context to that, three of the band members have multiple children. We all have commitments, quite significant commitments outside of the band. I suppose we achieve somewhere between 22 and 26 gigs a year, depending on how busy the key periods are, all through summer and Christmas and that kind of thing. We’re at a level that we’re all comfortable with.
Brad L.: How long has it taken you to get to that point?
Brad W.: It probably took a year to get to the point where we can consistently book gigs. I think it never gets permanently to that level. You can easily take your foot off the gas. Actually, I probably did that towards the turn of this year, owing to my personal life.
It’s amazing how quickly the gigs dry up and there’s suddenly nothing in the calendar. We’re fortunate in that we’ve got a good reputation around the public venues. That then leads on to awareness for bigger and more private events.
Brad L.: When you’re talking about those 24, 25 gigs a year, how many of those are you doing like good-paying weddings, corporates, privates, and how many of those are public?
Brad W.: I suppose 16 to 18 or so. I suppose we play once every couple of months; in public up, to once a month. It depends on what time of year it is as well. In summer, you tend to find that we’re booked during weddings every other week and at Christmas as well.
Brad L.: Excellent. One of the things you’ve done well that we briefly touched is the whole positioning of the band. I think there’s so many bands out there that just look and sound and seem the same. They give the prospective client no real reason as to why they should choose them or why they’re different. How did you go about thinking that through?
I should just clarify. It’s relatively an advanced marketing concept, but it’s basically about how people perceive what you are as a band, what they think about when they look at you. What I think about when I look at your band is that you are something slightly different from the norm. How did you think about your positioning? How did you go about thinking that through?
Brad W.: First of all, that’s nice of you to say so.
Brad W.: I think the thought process that went on was very much around, what do we think is cool? We are a particular demographic between 30 and 45, as a rough guide, as a band. We’ve all been in covers band. I’ve been in functions band in the past. We’ve all done the party kind of thing and some of the same old songs that come up in any band.
That absolutely has a place in the marketplace. But it’s quite difficult to start something new and be … and stand out in that spaces. There’s a lot of noise. There’s a lot of people that are realistically, probably better than you, because they’ve been doing it for years and years. We sat down and we looked at we wanted to play as a band, and the songs and the repertoire that would keep us interested.
That very much started to go down the rock festival route, really. I suppose we’ve all grown up around Reading, so we’ve all grown around Reading Rock Festival. Actually, when I analyzed it, 95% of the bands that we’ve covered, all the songs that we’ve covered have taken place or have been played at Reading Festival in the past.
I suppose it was a combination of what we thought was cool and what we thought other people would think was cool without necessarily a consideration as to whether that was going to be something that was accepted for corporate and wedding and function type events. We’ve developed it into a pitch that’s very clear. We’re either the right band for your event or we’re not. We’re not scared to say you’re going to do better to have a different kind of band to us for your event.
I think that brings a level of trust and rapport from people generally. That stood us in good stead. We end up playing the right kind of events. What we tend to find is that, once that you’ve established that you’re the right band, you can pretty much charge what you like within reason. It’s not going to get silly, but you can certainly charge a small premium if you are the perfect band for them.
Brad L.: You didn’t necessarily set about thinking, what does the market want? This is a natural evolution for you, wasn’t it?
Brad W.: It became about what the market wanted after about what we wanted. It has taken a twist. If we were purely the edgy kind of indie rock band that we’d love to be all the time, we’d never have anybody listening to us. I don’t think we’d … We’d be so left on the beaten track that we’d be in the bushes.
We actually developed that and toned that down once we’d established actually this pure indie rock approach doesn’t work all the time. It’s got to be softened up to what clients want. Traditionally, they want a sing-along at the end of the night as well as the cooler stuff.
Brad L.: Yeah. It’s really interesting. That was the one thing that appealed to me when we were on the thread on the Facebook post. It’s very much that approach. It’s very much been my approach when I’ve come to look to manage acts and then position them and market them. It’s very much about choosing acts that you can almost feel as though they can dominate the niche.
Brad W.: Yes. As I said at the beginning, we are a lifestyle band. We’re not necessarily looking to dominate all the time. But I’d like to think that if there’s a booking that requires a particularly rocky or edgy feel to it, then we’d have a distinct advantage over a band that do some of that and some of something else and mix it all up. That’s where we focused in on, is being the right band for that kind of event.
Brad L.: Absolutely. When I say “dominate,” I don’t mean it’s necessarily overly aggressive, business-like way. It’s more of a mindset that if you wanted to be able to do that, you could. It makes you think in a quite a focused way about who you’re trying to appeal to.
Brad W.: Yes. Absolutely. I think the theories of marketing any band can be applied at everything from hobby level all the way through to the professional and semi-professional.
Brad L.: Becuase the same rules apply….
Brad W.: Very much so. It doesn’t change at any level. The thing that changes is the level of commitment that’s involved in each stage. The theories stay the same most of the time.
Brad L.: Absolutely, and it depends on the amount of time that you’re prepared to put into it and whether you see this is something which is … as you say, if it’s a hobby, then you wouldn’t necessarily invest as much money in it. But if it’s going to be a significant part of your income or even your full-time income, it needs to be invested in in that way.
Brad W.: Absolutely.
Brad L.: When we chatted before the podcast, you were quite open, rightly so in my view, about learning and listening to the competition that’s out there, thinking about what their best ideas are and then using them.
Brad W.: Stealing their ideas, you mean?
Brad L.: Do you steal … yeah. You stand accused. It’s what every good business person does. I think it’s only good practice to do that. That’s not plagiarizing.
Brad W.: Absolutely. Our term is we borrow the best of the competition, if you like. There are bands that have been around for a number of years. Some of them you’ve featured on your podcast in the past. We’ve got a good relationship with Graeme from Daft who we’ve dealt with a few times. We played at one of his festivals. I’ve known Graeme for years and years.
It’s learning from his experience to apply the things that are relevant to what we want to achieve as well. I think that goes all the way through from both learning their ideas in terms of marketing all the way through to building relationships with everybody from the people that are completely off the beaten track to what you do, all the way through to bands that are your direct competition.
I mean I mentioned there’s a band that are local to us. They’re called the Chilli Fighters. They do very much the same sort of things we do. We’ve got a great relationship with them because, actually, that’s another prong to the marketing machine in that because we’re so similar. If they pick up a gig that they can’t do, then they can call us and we can cover it with a degree of competence and vice versa.
We can confidently say to our client, “We can’t make this gig, but the band that you should speak to are our friends down the road. They’ll do very much the same thing.” Using other bands, it goes all the way through our philosophy in terms of learning and being able to exchange ideas.
Much the same as any of the bands I’ve mentioned, they’d all encourage contact as would I from anybody that ones to just chew the fat and have a conversation about the way things go in the covers band industry, what we could all do to improve things, and just get a different perspective on what we’re trying to do, what they’re trying to do, and everything.
Brad L.: Those conversations … do you find that they turn to conversations of marketing and sales? Or are you specifically talking about the music?
Brad W.: I suppose they vary across the board. I mean it depends on the individuals you’re talking about. Graeme will happily talk to you about anything marketing orientated. I asked Will, the leader of the Chilli Fighters, and they have a different structure to us in that a couple of people deal with the marketing and the inquiry side of things.
Both of them will give you an input and have a chat with you.
Brad L.: Right. You talked in terms of how the Chilli Fighters split their workload. How do you split the workload within Black Market? Is there one leader of the band or how are you splitting things up?
Brad W.: Officially, there’s not a leader. Naturally, because perhaps I have a little bit more free time than the others, I tend to take the lead on bookings. I’ve taken the lead on the technical side in terms of the sound system and the PA side of things and how we set ourselves up technically, because that’s something that particularly interests me and I have a lot of passion for.
But the promotional side of things also has input from our drummer who has written and designed our entire website from scratch. The site that you see is all his design work. He’s a graphic designer by trade. That side of things is very much covered. Then everybody has the opportunity to have a say at every level.
But I think you do have to have somebody that’s prepared to take the lead and occasionally make decisions on the spur of the moment. You have to have the systems and procedures in place to be able to do that as well. That tends to fall to me just naturally, to be honest.
Brad L.: Right. I was just going to ask you that question. How have you decided as a band that you’re the one that has almost taken the lead, or as you say, it felt natural to do that?
Brad W.: It’s just evolved into that. I mean I’ve got some experience previously from other bands of managing bookings and managing the inquiry side of things. My profession outside of the band leads me into being fairly good at building rapport and talking to people and generally selling to people because that’s what I’m doing day in, day out.
It very much naturally fell, but it never became an official “Brad is the bandleader.” There is still a feeling that everybody can have a say when they want to. But there has to be a degree of trust to allow things to actually happen. Otherwise, you end up discussing a lot and actually not doing very much.
Brad L.: Yeah. Absolutely. Just going back to this idea of building rapport, I know that there are lot of musicians and listeners to the podcast who struggle a little bit with the idea of picking up the phone, having the conversation about trying to close the booking and talking about money. To a certain extent because of your line of business, it’s probably quite natural for you. Have you got anything that you can add to that?
Brad W.: That’s a tricky question. It depends on the client every single time. Different people will react better to different kinds of closes. We’ve had wedding bookings that have wanted to come and see us play a couple of times before they commit to booking us. That’s fine.
One type of close, if you like, is to wow them with the music, if you like. The presumptive close of “I’ll get the band booked in, yeah,” always inspires at least a reaction. Generally, listening to what the client is trying to tell you, if it’s an immediate booking and advising them that an immediate commitment is going to be pretty important, is always a good way of doing things as well.
Brad L.: From a practical point of view, if an inquiry is coming in, do you ask on your inquiry form that they offer their telephone number?
Brad W.: We do. This is something that’s been up for debate within Black Market fairly recently actually in that, again, there are different people that react differently to different approaches. My approach and my general feeling, whenever I want to buy something is I want to talk to somebody. I want to discuss it with them.
I perhaps naively went, in the early days, really believing that everybody should want to have a conversation. Actually, some people don’t want to have a conversation. They just want an idea of what you’re going to do for them and how much it’s going to cost.
Actually, one of the things that we’ve borrowed from the competition is the development of packages into the … particularly for the wedding and kind of environment, not necessarily because we want to have a set way of doing things and everything else, but the things that the client gives away from telling you what kind of package that they’re looking for gives you an immediate idea of what level … where the client is and what level you’re going to be able to sell the bands to demand.
Brad L.: Wait. The packages came up when we did the … I did the podcast with Graeme from Daft.
Brad W.: Right. That might have been the person we borrowed it from.
Brad L.: I wouldn’t have let that one out. If anybody wants again to listen to that, they should go and just get onto the Gigging Success website and just search for Graeme Daft, not the other way around. That would be nice. Yeah. You talk about the packages there. It’s almost like the prospect is almost falling into what it is you’ve got to offer them when you’re offering packages, aren’t you?
Brad W.: Absolutely. As I say, it’s not … I mean we would generally do the best job we can at every gig. But it does give you an idea of where the client is as soon as they answer that question, “Which package are you looking at?” Well, if they’re going at the ultimate top-end package, then you know that you’ve got a big wedding and a big opportunity to maximize your income.
If they’re perhaps pushing the budget, the budget is being squeezed already and they’re at the bottom end, you know that to secure the booking, you’ve got be quite competitive. I don’t think we’re a particularly expensive band anyway, but it does make a difference if you can squeeze an extra hundred quid on one booking to be able to knock off of the bottom end, if you like.
Brad L.: Yeah. Absolutely. When an inquiry has come in, you’ve got to phone them, are you immediately picking up the phone and then calling them? Or maybe you send in maybe a quote on an email and see if you get a response? What’s your process?
Brad W.: I normally email back immediately or as quickly as I can make an email anyway, obviously depending on what I’m doing at work. Normally, within 20 minutes, half an hour, there’s some response back to the client. That would normally consist of “Could we have a quick chat about what you’re looking for?” and a brief “Could we schedule a quick conversation?” People really do say, “No, could you just send me an email” or will say “Absolutely. I’m booking a time.”
Brad L.: Okay, so you’re not sending anything apart a suggestion to have a conversation, or if they don’t, you then send a quote?
Brad W.: No. I mean that’s on the presumption that they’ve read our website and that’s how they got our contact page, if you like. I don’t necessarily think, from our perspective, a massive … a further marketing material is going to make much difference. Hopefully, they’ve had a read through and are thinking that we could be of interest.
Brad L.: Right. Then, you’re all having that conversation. What’s your process then after that? Are you following up if you don’t hear from them? How’s that coming out?
Brad W.: I think simple follow-ups, if it goes past a week and you haven’t had any kind of response from your quote, I tend to just drop a single line of email that says, “Are you still looking for a band?” That’s just habit, really, as I look through my list of people that have inquired and make sure there’s nothing else I can do.
As I say, it will normally be “Are you still looking for a band? Is there any more information that you need from me?” You tend to find that either piques their interest and brings people back to life or you get an answer of “No, we’ve already found someone,” which is not … At least you know then.
Brad L.: Yeah. At least you know and you can cross them off and …
Brad W.: Absolutely.
Brad L.: … spend your time doing something more productive.
Brad W.: Yes, in theory.
Brad L.: In theory, yeah. In theory. Okay. In terms of the other … because obviously, with Gigging Success, we’re quite biased towards the sales and marketing side of things. Is there anything that you feel as though that you’re doing at the moment or have done that’s been successful for you, has given the band a lift or a boost in terms of bookings over the last year or so?
Brad W.: Yeah. There’s a couple of things actually. I suppose the photos. Use of photos in social media has been a big change in how we interact with people. Again, that was a tip from Gigging Success from a while back. That has changed the way we interact with people. People see themselves on our Facebook page and become engaged quite quickly. The video testimonials thing discussed in the original Gigging Success podcast that I saw.
Brad L.: The webinar, yeah, we did that.
Brad W.: The webinar, that’s right.
Brad L.: Yeah, I did a webinar where I brought that up.
Brad W.: That massively struck a chord with me. It was like light-bulb moment. That’s in the process at the moment. We’ve gathered under eight or so video testimonials. We’ve had some great responses from those. We’ve rough-cut those.
We sent those to clients who have been interested in weddings or functions and things like that. I’m not necessarily sure it’s always secure, just the booking, but it’s certainly given them something as food for thought and to realize that we provide a decent quality product, if you like.
Brad L.: Because my suggested way of doing that is basically doing the cheapest, easiest way possible is to take an iPhone into a gig. When you finish, you come off-stage and then people are coming up and shaking your hand and saying, “What a great performance.” You ask them for a testimonial on the camera. Is that what you were doing then?
Brad W.: Yes, but we’ve used a digital SLR. It’s the only difference really. We’ve also prearranged that with a couple of bridal and corporate booking clients to say, “It’s half-time. Would you mind just having a quick way at the camera and to let people know what you think of us?”
I’ve not had anybody badly react to that or any kind of negative response to that. In fact, the people who have done it have been quite excited about it almost to the point that we haven’t actually had to go and find them. They just come up front and ask, “You wanted to have a quick chat with me at the camera?” Suddenly, they’re offering their testimonial to you on a plate.
Brad L.: Right. I mean I always say this about … particularly, if it’s a bride and groom client. If you think about the language that they use when they’re talking about the band, they call you “our wedding band.”
Brad W.: Absolutely.
Brad L.: They’ve always taken ownership. They’ll almost do anything for you. That part in particular if you’re at the end of your first set maybe and you’ve rocked the place.
Brad W.: Absolutely, and they’ve had a few drinks as well by that point. I mean one of the ones we’ve got … The bride’s got her husband’s tie wrapped around her head in a rock ‘n’ roll style. That kind of thing is priceless really. It shows they’re having a great time and that they’re enjoying what we’re doing.
Brad L.: Absolutely. You get the passion and the excitement encapsulated in video. I really don’t think there’s anything better than a video testimonial to sell a band.
Brad W.: Absolutely. It’s a great tip and it’s a great secret. Don’t tell everyone.
Brad L.: Yeah. They’ve got to listen to this to hear it. Cool. That’s great. I’m really pleased that you’re getting something out there. I noticed that you’re not playing those videos on the website.
Brad W.: They’re not on the website at the moment because they blend into the live recordings that we’ve done. I haven’t gone around to editing together yet. They will be up there very shortly. That’s one of my things to …
Brad L.: When you say “they blend in to the …” are you creating like an edit with the video testimonial and the …?
Brad W.: Yeah. On our website, there’s a live recording from a festival we did last year. Quite simply, all we’ve done is between each song or a snippet of each song on the video, and what we’ve done is splice the testimonials in between those songs just to give a little bit of variation and an idea of people recommending us as well as being able to see what the music is all about. I think they’re both equally as important.
Brad L.: Right. Excellent. Okay. Listen, is there anything else that you wanted to cover here? I think we’ve covered quite a lot of stuff in depth there. I noticed on your website—I actually think about it—you’ve got quite a nice FAQs page.
Brad W.: Yeah.
Brad L.: Is that something that you’ve spent some time on. I mean my feeling towards FAQs page is, a lot of the time, you will get clients who’re looking outside and researching about outside of normal working hours or hours when you might be able to take a phone call. Offering them as much and answering as many questions as possible without them having to pick the phone I think is huge these days. You’ve obviously taken that and run with that on the FAQs page there.
Brad W.: I think they are the questions that we found we were answering so many times. We just decided there must be a better way of preparing people. Not everybody reads it, to be honest. We still answer a lot of those questions every time we take a booking.
But having it there means that at least some of the noise that’s created by that site is cut down. That helps in terms of reducing my workload in some ways in terms of helping people through the booking. I think the thing that really needs to be understood is that every gig is different.
That’s quite a difficult point to make in the frequently asked questions page, if you like, is that every gig has different requirements. There is no set cost. There’s no set way of doing things. It’s different for each gig. We’ve taken what we can and then I can fill in the gaps with conversation and qualification, if you like, of what the booking’s going to involve.
Brad L.: Right. Excellent. Now, I’ve saved the very best for last because I love what you do here. Tell us about your technical rehearsal.
Brad W.: As a band, we don’t travel particularly light. We’ve got quite a lot of kit. The guitarist and, well, pretty much all of us are all audio junkies. We all use decent professional-level equipment, some of which is quite complicated to set up and set down. I mean the guys initially were perhaps a bit novice around that kind of thing, and certainly the PA system and the lighting side of things.
It’s not hugely complex. It was taking longer than we needed it to, at functions and events, to get set up and set down. Quite simply, what we did was put up … get together a whole, literally set up a kit and set it down again, just so that everybody knew what their job was and everybody knows what they should be doing at each point in the event.
That makes a difference to the speed at which we can set up and set down and just maintain a level of professionalism. Now, the problem with that is that it changes. I mean we’ll probably do another one because we changed our PA system to a top-end PA system in the last six months.
There’s the odd bit of confusion around that. Generally speaking, the kit has stayed relatively consistent. That means that we’re still fairly slick in terms of setting up and setting down. That comes from purely focusing in on that as a customer service issue more than anything else.
Brad L.: Okay. Do you communicate that to your prospective clients and almost communicate that fact? It’s a selling point really, isn’t it?
Brad W.: I suppose we don’t really, if I’m honest. I guess we could probably incorporate that into the conversation at least around we know what we’re doing when we set up and set down. We’re not going to be there with speakers on pause that are going to fall over and things like that.
Brad L.: No. I mean I think it’s just a case … I always call them hygienic factors. They’re not directly related to the band and the music side of things.
Brad W.: But they certainly impact the day.
Brad L.: They massively impact the day because those are the things that the bride or the client is … What are they lying awake at night thinking about. Are the band going to be able to get set up in the hour that I’ve given them? Are they going to run over and the whole night’s going to run over? Being able to communicate that I think would be of huge value. My first thought there was to do … you film it and do like a speeded up version of it.
Brad W.: It’s fun though. That’s a great show.
Brad L.: Show it to them. Yeah. All this stuff just really fills the prospect with confidence that they are dealing with pros.
Brad W.: Absolutely.
Brad L.: Everything’s going to go absolutely fine, because by that, when you’re talking to them at that point about the hygiene factors, as I call them, they’re sold on you almost as the band.
Brad W.: Yeah. Absolutely.
Brad L.: All the rest of it is ticking boxes, really, isn’t it, for them in their heads, which is …
Brad W.: Absolutely. I think it gives you a degree of confidence as a band. I mean inevitably, weddings, corporate functions, military functions, they all run over. It’s just the way they work. Having the confidence when the bride comes in and says, “Actually, you’re only going to get 45 minutes an hour rather than the hour-and-a-half that you originally scheduled in,” means that you can confidently say to her, “Don’t worry. It’s going to be fine. We’ll just double up what we’ve been doing. We’ll do it a bit quicker or cut short the sound check,” because we’ve got to a stage now where most of the sound check is actually done because of digital technology and things like that.
Most of it is done before we get to the venue. It is just a case of the hygiene factors and keeping the bride or the client happy that things are going to go smoothly. That seems to be the biggest worry that I see post-booking, is that everything is going to be all right.
Brad L.: Yeah. Absolutely. We surveyed our last 100 private clients. It was fascinating to see the results. By far, the biggest issue that they had was, literally, will the band turn up? As a professional whether you’re fulltime or you behave professionally. It’s almost baffling to think that they would even consider you wouldn’t … that there would be a no-show.
Brad W.: From our perspective, I will always drop a text message or a call or whatever to the client or the bride or whatever the night before and say, “Everything’s still fine and we’re all okay.” In fact, that probably happens a couple of weeks before as well, generally, just to say, “We’re all still fine and everything’s all good,” because that’s the point when things are starting to ramp up in their minds.
They’re starting get a bit busy. We always keep that communication open just so that people know that it’s actually going to happen and it’s all going to be okay. That’s a general sales tip or, I suppose, recruiter’s tip is that you check it all the way through to actually happening and actually delivering the booking.
Brad L.: Yeah. It’s comforting for the client.
Brad W.: Absolutely.
Brad L.: Yeah. Brad, we’ve come to the end. Thank you.
Brad W.: You’re welcome.
Brad L.: I really appreciate it. It has been a long day for both of us. Thanks so much. If anybody wants to go and check you out and contact you, where can they go?
Brad W.: They can use our website which is www.BlackMarketBand.co.uk. There’s demos and videos and all sorts of information and photos and things like that on there. You can find us on Facebook. We’re Band Black Market on Facebook
Brad L.: Someone got that first.
Brad W.: Yeah, didn’t they? We’re BlackMarketBand on Twitter as well. Actually, that was one of the other marketing things that might drop in. We discovered a product called Buffer very recently. One of the issues I found is that we tend to lose engagement when we’re not consistent with it.
This is a system that allows you to post to Facebook and to Twitter simultaneously. But spread your posts out, so you might spend an hour on Monday morning, for example, writing all of your posts for the whole week. It will spread them out to morning, afternoon, morning, afternoon, morning, afternoon.
Brad L.: You can set the time.
Brad W.: It’s a great way of scheduling interaction with your audience to let you go and get on with the rest of your life.
Brad L.: Fantastic.
Brad L.: That was Buffer App, isn’t it? Yeah. No, I think that’s a great one. I’m seeing a lot of people use … I’m in the Internet marketing world. The Buffer App is being used a hell of a lot. It’s a really useful thing. It’s seems to be crossing over now, which is great. Otherwise, the whole social media literally can consume your life.
Brad W.: Yes. Absolutely.
Brad L.: You become quite disheartened when you don’t get an engagement and a response back. That’s a great tip. Thank you. We’re coming out to 40 minutes. I’d like to keep it on that. Thanks again.
Brad W.: You’re welcome.
Brad L.: Let’s catch up again in a few months’ time. I’ll have you back on to see how things are progressing.
Brad W.: Absolutely. Lovely. Thanks.
Brad L.: Brilliant. Thanks, Brad. Have a nice evening.