Graeme Nash of cover ‘Daft’ is one of those brave characters that took the decision to ‘go pro’. He’s successfully gone from being a full time sales professional on a great salary to earning all his income from his band. He now supports a family of four and is going from strength to strength. In this episode we get to grips with how he managed to do this and what obstacles he faced along the way.
Over the last few years websites that cut out the middle man ie agents have become increasingly popular. They allow you to showcase your band directly to thousands more potential clients than your website could ever achieve. I speak with Neville Thurlbeck of TalentGB.com and get under the skin of how we can best use these sites to our advantage. He shares some great tips and tricks.
Natasha manages a very unique act called Urban Soul Orchestra. Originally from New Zealand she arrived in the UK in the late 2000s and had no experience of the UK private and corporate events market. In the last 5 years she’s been the driving force behind booking 100 plus events a year primarily in the high end of the market. Listen to podcast to see how she’s been able to achieve this success.
Rehearsed and ready to gig – check. You’ve got a great promo video – check. Websites looking good – check. You’re getting enquiries and emailing back quotes – check. So why are so few couples getting back to you? There’s a few good and actually quite obvious reasons. Find out what they are and how you can start getting them to reply to you…
With 10 years experience of running a successful cover band you would be excused for thinking that Billy and Andy knew everything there was to know about getting gigs. 2012 saw them rack up 100 bookings then in 2013 it plummeted to half that. Why such a sudden drop? How did they feel about that? What are their plans to bring that number back up to a 100. Listen to podcast to find out what they did next.
Once in a while I meet someone who just gets it. Sera is one of them. In 2013 her band, MIB did 175 bookings and she still finds time to manage multiple other bands and pursue other projects. How? Early on she understood that marketing and selling her band were as important as how good they were. It’s served her well. Listen to the podcast to find out how you can achieve similar success.
Brian is a full time marketing executive. In his spare time he runs Baffalo Tale, a 5 piece party that is consistently busy gigging at weddings and corporate events year round. Brian’s take on the bands semi pro status is excellent…. he sees this as an advantage. Being a marketing exec he know how to get gigs. Sit back, listen carefully, take notes and go do what he does. You won’t regret it.
James takes his band, Metropolis, seriously. He treats it like a business. In this episode we learn how he got that crucial success mindset, why he concentrates on quality rather than quantity, his approach to networking and how that has landed him more and better clients and how he embraced video and social media to create the bookings breakthrough so many bands would kill for. Listen closely as James shares some killer marketing strategies that you can easily use yourself tomorrow.
Baz Edmondson runs The Benedicts, a 4 piece party band. He’s an ex heavy metal band front man who set up the band 18 months ago and has some stellar success relatively quickly. In the last 3 months of 2013 his band were out gigging at weddings almost every weekend. Listen in to find out some of the simple marketing, sales and promo stuff he’s been doing that’s been getting results.
This week we talk to Martyn Strange of UK band Get Funked. Martyn has built Get Funked from the ground up and now can boast to be the band leader and manager of the one of the UKs most successful cover bands. He is very focused on getting his band perfectly set up for high profile corporate and private events while at the same time always looking to see how he can better sell and market his band. There’s some big lessons in here.