There are a ton of tools out there that’ll help you with your gig getting efforts. So many that it can be overwhelming to know what the heck to choose and use.
So here I’ve created a list of the tools and services I use to market and promote my bands.
Please note that some of the links on this page may earn a small affiliate income commission for GiggingSuccess.com if you decide to make a purchase. There is NO additional cost to you. Please understand that I have experience with all of these companies and use them now or have used them in the past. I’m recommending them to you because they are helpful and useful and not because of the small commissions I make if you decide to make a purchase.
Bookmark this page and you can use it as a reference.
Both these services allow you load up a bunch of emails that then get sent out to your subscriber automatically over a period of time and at intervals you set.
Mailchimp – I use this to automate the follow up sequence after someone has made an enquiry. So the enquiry comes in. I grab the email and load it into Mailchimp. Over the next 4 to 6 weeks a series of emails automatically gets sent to that person. The email content offers valuable and helpful info for them and also sells the benefits of booking the band they made the enquiry about. It’s what’s otherwise known as an autoresponder series. Watch this space as I’ll put together a video explaining the whole process for you.
Aweber – Generally considered the big daddy of email marketing services in the online marketing space. I use it for sending out pdf guides on some band websites. They’ve got a ton of different template designs and a great design interface. It tends to easily integrate into wordpress and most other website platforms. Click here to give their 30-day free trial a go.
Video Showreel Editing Software:
Camtasia – A fantastic all round video editing software tool for the PC. They offer a free trial so you could just use it for the free trial period.
Screenflow – Similar to Camtasia but for all your Mac types.
Over the years I’ve built a lot of websites. I’m currently managing 14 sites so I’ve had my fair share of experience of website hosting services. These are the two I currently use. In my view there’s not a lot between them. Don’t over think this. Pick one and go for it.
I like to keep my domains separate from the hosting company. It’s generally considered best practice. These are my two choice providers.
GoDaddy - (Check back later for special promotions)
123-reg - (Check back later for special promotions)
If you want to be taken seriously by clients and achieve premium fees for bookings then you absolutely, totally must have a good looking well designed website. Here are some website builders that allow you to get a head start. Remember with these services you’ll always be hosting on their servers.
Bandzoogle – The daddy of band website builders. They’re totally focused on bands and musicians so a good place to start. Check their one month free trial. (Check out the podcast interview with Dave from Bandzoogle)
Wix – I really like Wix as it’s so flexible. They have some great template designs and some really nice case studies that get you inspired to create something really special. It’s a drag and drop builder so really easy to use. You can jump between a desktop version and the mobile version of your site which is really neat.
Squarespace – I haven’t personally used this builder but I hear very good things about it.
I’m a huge wordpress fan. I’ve built many band sites on wordpress and using customised wordpress themes. I would recommend spending a little extra and getting a premium theme rather than a free one. The premium themes are generally kept up to date by their developers which will make life a whole load easier for you in the long run. Also make sure that any theme you choose is mobile responsive!
Theme Forest - This is like a giant supermarket for wordpress themes. You really need to search hard to find something that fits your needs but it’s worth the effort in my view. Check their wide gallery of themes which gets updated with fresh designs at a really fast phase.
Website Traffic Tools:
Sumome – This is a whole suite of website traffic tools all in one free app. You’ll see I use it a lot on this website but I also use their Heatmaps, and Share tool on band websites. There’s so much more you could use to help get more traffic to your site and increase engagement of visitors. Dive in a see what you can discover.
Outsourcing totally changed the way I do everything in my band business. It’s amazing what work you can get done by skilled people all over the world that in most cases cost a fraction of hiring someone locally. These are my favourite places to hire virtual staff.
Upwork - The new name for Odesk. The very best place to hire your first outsourced worker. If you can do the task on a computer and over the internet then you can hire someone to do it on Upwork. From designers to admin assistants to coders to video editors you can hire them here.
Elance - Similar to Upwork but I tend to use it more for any writing jobs I need done.
Virtual Staff Finder – This is like a recruitment agent for virtual assistants. If you really want to free up your time and get more done then hiring a part time or full time virtual assistant is the most cost effective way to go. I hired my VA over two years ago through this company and she is still working for me today.
Fiverr – This is a global market place where freelancers offer their services starting from $5. I love to ‘crowd source’ logo design here. I create a brief and give that brief to three logo designers. I then receive multiple logo designs all for $15. I’ll choose the best one and run with it. (You can even get someone to do a birthday message for a friend, totally hilarious)
Project Management and Productivity Tools:
Trello – If you split up tasks amongst each band member then you must take a look at this tool. It’s a really simple task management app that makes collaborating with your bands mates easy, efficient and event fun. You can create a project ‘Board’ then assign a ‘card’ task to a band member. I keep it simple and just drag and drop each card (taks) into a ‘to do’, doing’ and ‘done’ column. (Trello is so versatile you can use it to manage almost any part of your life. Check out the ‘Usage Examples’ here https://trello.com/b/nPNSBZjB/trello-resources)
Skitch – Allows you to capture what’s on your screen, make annotations etc and then either save the image or send a link of the image to someone. I love to use this when briefing one of my freelancers or my VA on a task I need doing.
Jing – Allows you to capture your screen and then voiceover to create a video. Again I use this to brief my VA or freelancers on a task. If a prospective client wants a bunch of questions answered and I can’t get them on the phone for a chat I’ll open up Jing capture their email and then answer the questions. I’ll send them a link to the video and they LOVE IT! Try it you’ll be amazed at peoples reactions!
Design and Image Tools:
99Designs – A graphics and design crowd sourcing marketplace. Submit your brief and designers from all over the world compete to impress you with their work so that you choose their design and they get paid. Can be a bit pricey but a great experience.
Canva.com – Two words ‘game changer’. This app is changing the graphic design space on its very own. I put together a video that shows you just how impressive this tool really his. http://giggingsuccess.com/free-tool-canva/
Pixlr – A cloud based photo and image editor. I use this mainly to manipulate images in the same way you might do with photoshop.
Keeping Track of Leads, Sales and Making Sure You Get Paid:
Zoho.com – This is a customer relationship management system or CRM. I use it to collect, track and manage all my leads and bookings...all in one place. You definitely should have a system for doing this and it really shouldn’t be on scraps of note paper. The basic entry level version will do you fine and it’s free.
Freshbooks – Over 5 million people use FreshBooks to make billing painless A great cloud based accounting service designed for small biz owners that send invoices to clients. Click here if you want to try FreshBooks Free for 30 Days
Social Media Management:
Buffer App – A great app for getting you more website traffic and engagement on social media. This app allows you to schedule social media posts over a number of weeks. You can spend a chunk of time loading up your posts and then just press GO.
Crowdfire – I use this ofr growing my Twitter following using the ‘follow unfollow’ technique. It allows you to unfollow users who don’t follow you and follow users who are following you.
Hootsuite – Allows you to manage your social platforms, schedule messages and posts, enagage your audience and measure how well you’re doing at it.
Dudamobile – This is a software suite that lets you create mobile and responsive sites either from scratch or you can convert your current site into a mobile version. Considering nearly 50% of the worlds website traffic is now mobile you can’t ignore the need to get your website whipped up into mobile shape.
Document and File Management:
Dropbox – Any files or documents you add to Dropbox will automatically show up on all your computers, phones and your online account so you can access your stuff from anywhere. A must have app even if you’re just using it to back up all your files and documents. The first 2 GB of storage is free.
Google Drive – Is similar to Dropbox but also allows you to use Google docs, spreadsheets and other apps that are all cloud based.