Can you relate to any of these?…“We added our details to their websites but not getting gigs”, “We can’t get any traction with agents”, “How do we crack the apathy from entertainment agents”, “The agents take us on and then hide our brand so all the impact is lost”. In this the first of a two parter we cover multiple strategies to help you overcome all these problems.
Studies clearly show you need follow up with a prospect at least 7 times before they’ll buy from you. If you’re not following up leads multiple times then you’re losing bookings. Thing is, it’s a lot of work and takes time. Here I’ll show a simple but highly effective way to follow up every lead multiple times without even lifting a finger. Find out how (includes step by step video training)…
The number of cover band marketing ideas, strategies and tactics available is huge. It can be really overwhelming to know where to even start. In this podcast we discuss 3 simple strategies that’ll help you get on the right track.
If you want well paid gigs with good clients in great venues then you absolutely must have a website. Relying on a Facebook page is just not going to cut it. Your website is your bands home online. It’s where your prospective clients go to make their final decision as to whether they want to book. You need it to show your band off in the best way possible. Dave Cool is Artists Relations Manager at Bandzoogle. They’ve helped over 2500 musicians build amazing websites. He knows a thing or two about websites and shares that with us on this podcast.
The Musicians Union in the UK have a number of initiatives ongoing that are there to help you achieve a fairer deal for your performance. In this podcast we run through all of these in detail as well as covering some key factors involved in how to value yourself as a performer.
If the word ‘sales’ fills you with dread and fear then this is the post for you. That feeling of nervousness, sweaty palms and dry mouth is enough to make you never pick up the phone again. It doesn’t have to be that way though. In this post I’m going to walk you through a much softer and gentler approach to selling your cover band over the phone or face to face.
If you’re standing on a soap box and yelling about how great your band is, chances are you’re losing bookings. Prospects aren’t interested in your opinion of your band. They want you to show them clear evidence that real people paid their hard earn cash to have you perform for them at their event. The most effective way of communicating this is through testimonials. The most powerful of all testimonials are video ones. In this post I take you step by step through a system I call the ‘Stage Right Technique’. It’s a no cost, fast way of producing multiple video tesimonials that’ll help you secure more gigs for your band and, done well, at higher fees. Look out for the bonus material in this post.
Running your own small business places massive strains on the time you have available for other things in your life. That doesn’t faze Brad Wills. He’s successfully balancing running a small business with family life commitments while also finding the time to work on marketing his cover band. Listen to this episode to find out how.
For the last 10 years Dominic Halpin has earned a living as a full time musician successfully running a cover band and releasing his own original material independently. His enthusiasm for both areas of his career is infectious. If you’re looking to carve a similar path to your career then this episode is essential listening
Taking your cover band to the next level of success is a challenge. It’s easy to get comfortable in the status quo or just think that ‘we’re a 10 gigs a year cover band’ and not really believe or have the confidence to increase that number significantly. But there are ways, many in fact. It all starts by thinking bigger. Here’s how…