One of the biggest challenges for most cover bands is how to not look and sound like every other band out there. It’s very easy to fall into ‘The Cover Band Commodization Trap’. When you do, you leave your prospective client with no other reason to make their decision on apart from what you cost. That’s bad news for you. Here’s how to overcome the problem and beat your competition to the booking EVEN when you’re more expensive.
Sometimes a band comes a long that makes success look effortless. The Bluejays are one of those bands. BUT don’t think for one minute that the bookings just fall out the sky miraculously. These guys have cleverly used branding, social media, networking and serious organisation to make things happen for them. Check out the podcast to find out how.
If you’re standing on a soap box and yelling about how great your band is, chances are you’re losing bookings. Prospects aren’t interested in your opinion of your band. They want you to show them clear evidence that real people paid their hard earn cash to have you perform for them at their event. The most effective way of communicating this is through testimonials. The most powerful of all testimonials are video ones. In this post I take you step by step through a system I call the ‘Stage Right Technique’. It’s a no cost, fast way of producing multiple video tesimonials that’ll help you secure more gigs for your band and, done well, at higher fees. Look out for the bonus material in this post.
Taking your cover band to the next level of success is a challenge. It’s easy to get comfortable in the status quo or just think that ‘we’re a 10 gigs a year cover band’ and not really believe or have the confidence to increase that number significantly. But there are ways, many in fact. It all starts by thinking bigger. Here’s how…
Over the last few years websites that cut out the middle man ie agents have become increasingly popular. They allow you to showcase your band directly to thousands more potential clients than your website could ever achieve. I speak with Neville Thurlbeck of TalentGB.com and get under the skin of how we can best use these sites to our advantage. He shares some great tips and tricks.
Rehearsed and ready to gig – check. You’ve got a great promo video – check. Websites looking good – check. You’re getting enquiries and emailing back quotes – check. So why are so few couples getting back to you? There’s a few good and actually quite obvious reasons. Find out what they are and how you can start getting them to reply to you…
With 10 years experience of running a successful cover band you would be excused for thinking that Billy and Andy knew everything there was to know about getting gigs. 2012 saw them rack up 100 bookings then in 2013 it plummeted to half that. Why such a sudden drop? How did they feel about that? What are their plans to bring that number back up to a 100. Listen to podcast to find out what they did next.
The Journal of the Musicians’ Union quizzed me about my thoughts on how cover bands can promote themselves more effectively online. Facebook is great but they can wipe you out in a heartbeat. Read more…
Once in a while I meet someone who just gets it. Sera is one of them. In 2013 her band, MIB did 175 bookings and she still finds time to manage multiple other bands and pursue other projects. How? Early on she understood that marketing and selling her band were as important as how good they were. It’s served her well. Listen to the podcast to find out how you can achieve similar success.
Brian is a full time marketing executive. In his spare time he runs Baffalo Tale, a 5 piece party that is consistently busy gigging at weddings and corporate events year round. Brian’s take on the bands semi pro status is excellent…. he sees this as an advantage. Being a marketing exec he know how to get gigs. Sit back, listen carefully, take notes and go do what he does. You won’t regret it.