Can you relate to any of these?…“We added our details to their websites but not getting gigs”, “We can’t get any traction with agents”, “How do we crack the apathy from entertainment agents”, “The agents take us on and then hide our brand so all the impact is lost”. In this the first of a two parter we cover multiple strategies to help you overcome all these problems.
One of the biggest challenges for most cover bands is how to not look and sound like every other band out there. It’s very easy to fall into ‘The Cover Band Commodization Trap’. When you do, you leave your prospective client with no other reason to make their decision on apart from what you cost. That’s bad news for you. Here’s how to overcome the problem and beat your competition to the booking EVEN when you’re more expensive.
Sometimes a band comes a long that makes success look effortless. The Bluejays are one of those bands. BUT don’t think for one minute that the bookings just fall out the sky miraculously. These guys have cleverly used branding, social media, networking and serious organisation to make things happen for them. Check out the podcast to find out how.
This week we talk to Martyn Strange of UK band Get Funked. Martyn has built Get Funked from the ground up and now can boast to be the band leader and manager of the one of the UKs most successful cover bands. He is very focused on getting his band perfectly set up for high profile corporate and private events while at the same time always looking to see how he can better sell and market his band. There’s some big lessons in here.
Brad & Del, the gig getting gurus discuss making your web site work for you, the art of following up on enquiries and how to handle not getting the booking.
Del Cotton and Brad Lazarus, successful businessmen in band marketing, give more pointers and tricks on how to get gigs and being able to increase your clientele. The key to any success is hard work, but what good is hard work if you are not doing the right thing? This is a good opportunity to build your marketing plan. Listen from the masters of gigging.