At the start of 2014 All Covered Up party band had one booking. Adam, the band leader set himself a target of 20 private event bookings by the end of 2014. Adam smashed that goal. Hear how he managed to do it all while being employed full time .
The number of cover band marketing ideas, strategies and tactics available is huge. It can be really overwhelming to know where to even start. In this podcast we discuss 3 simple strategies that’ll help you get on the right track.
Running your own small business places massive strains on the time you have available for other things in your life. That doesn’t faze Brad Wills. He’s successfully balancing running a small business with family life commitments while also finding the time to work on marketing his cover band. Listen to this episode to find out how.
For the last 10 years Dominic Halpin has earned a living as a full time musician successfully running a cover band and releasing his own original material independently. His enthusiasm for both areas of his career is infectious. If you’re looking to carve a similar path to your career then this episode is essential listening
Graeme Nash of cover ‘Daft’ is one of those brave characters that took the decision to ‘go pro’. He’s successfully gone from being a full time sales professional on a great salary to earning all his income from his band. He now supports a family of four and is going from strength to strength. In this episode we get to grips with how he managed to do this and what obstacles he faced along the way.
Natasha manages a very unique act called Urban Soul Orchestra. Originally from New Zealand she arrived in the UK in the late 2000s and had no experience of the UK private and corporate events market. In the last 5 years she’s been the driving force behind booking 100 plus events a year primarily in the high end of the market. Listen to podcast to see how she’s been able to achieve this success.
With 10 years experience of running a successful cover band you would be excused for thinking that Billy and Andy knew everything there was to know about getting gigs. 2012 saw them rack up 100 bookings then in 2013 it plummeted to half that. Why such a sudden drop? How did they feel about that? What are their plans to bring that number back up to a 100. Listen to podcast to find out what they did next.
The Journal of the Musicians’ Union quizzed me about my thoughts on how cover bands can promote themselves more effectively online. Facebook is great but they can wipe you out in a heartbeat. Read more…
Once in a while I meet someone who just gets it. Sera is one of them. In 2013 her band, MIB did 175 bookings and she still finds time to manage multiple other bands and pursue other projects. How? Early on she understood that marketing and selling her band were as important as how good they were. It’s served her well. Listen to the podcast to find out how you can achieve similar success.
There are literally thousands of cover bands that want the gigs you want. You need to do everything you can to communicate to your audience why you’re the right choice for their event. Your promo video is hands down the best way of getting your message across but most cover band promos are boring and dull. Don’t fall into that trap. Read on to see how…