One of the biggest challenges for most cover bands is how to not look and sound like every other band out there. It’s very easy to fall into ‘The Cover Band Commodization Trap’. When you do, you leave your prospective client with no other reason to make their decision on apart from what you cost. That’s bad news for you. Here’s how to overcome the problem and beat your competition to the booking EVEN when you’re more expensive.
Sometimes a band comes a long that makes success look effortless. The Bluejays are one of those bands. BUT don’t think for one minute that the bookings just fall out the sky miraculously. These guys have cleverly used branding, social media, networking and serious organisation to make things happen for them. Check out the podcast to find out how.
If you want well paid gigs with good clients in great venues then you absolutely must have a website. Relying on a Facebook page is just not going to cut it. Your website is your bands home online. It’s where your prospective clients go to make their final decision as to whether they want to book. You need it to show your band off in the best way possible. Dave Cool is Artists Relations Manager at Bandzoogle. They’ve helped over 2500 musicians build amazing websites. He knows a thing or two about websites and shares that with us on this podcast.
Over the last few years websites that cut out the middle man ie agents have become increasingly popular. They allow you to showcase your band directly to thousands more potential clients than your website could ever achieve. I speak with Neville Thurlbeck of TalentGB.com and get under the skin of how we can best use these sites to our advantage. He shares some great tips and tricks.
Natasha manages a very unique act called Urban Soul Orchestra. Originally from New Zealand she arrived in the UK in the late 2000s and had no experience of the UK private and corporate events market. In the last 5 years she’s been the driving force behind booking 100 plus events a year primarily in the high end of the market. Listen to podcast to see how she’s been able to achieve this success.
Rehearsed and ready to gig – check. You’ve got a great promo video – check. Websites looking good – check. You’re getting enquiries and emailing back quotes – check. So why are so few couples getting back to you? There’s a few good and actually quite obvious reasons. Find out what they are and how you can start getting them to reply to you…
The Journal of the Musicians’ Union quizzed me about my thoughts on how cover bands can promote themselves more effectively online. Facebook is great but they can wipe you out in a heartbeat. Read more…
There are some unspoken rules that define your career as a cover band. Unknowingly these rules have an impact on the relationship between you and your clients. They’ll be the root of frustrations on both sides. Here are 4 of them…
Baz Edmondson runs The Benedicts, a 4 piece party band. He’s an ex heavy metal band front man who set up the band 18 months ago and has some stellar success relatively quickly. In the last 3 months of 2013 his band were out gigging at weddings almost every weekend. Listen in to find out some of the simple marketing, sales and promo stuff he’s been doing that’s been getting results.
Brad & Del, the gig getting gurus discuss making your web site work for you, the art of following up on enquiries and how to handle not getting the booking.