If the word ‘sales’ fills you with dread and fear then this is the post for you. That feeling of nervousness, sweaty palms and dry mouth is enough to make you never pick up the phone again. It doesn’t have to be that way though. In this post I’m going to walk you through a much softer and gentler approach to selling your cover band over the phone or face to face.
If you’re standing on a soap box and yelling about how great your band is, chances are you’re losing bookings. Prospects aren’t interested in your opinion of your band. They want you to show them clear evidence that real people paid their hard earn cash to have you perform for them at their event. The most effective way of communicating this is through testimonials. The most powerful of all testimonials are video ones. In this post I take you step by step through a system I call the ‘Stage Right Technique’. It’s a no cost, fast way of producing multiple video tesimonials that’ll help you secure more gigs for your band and, done well, at higher fees. Look out for the bonus material in this post.
Graeme Nash of cover ‘Daft’ is one of those brave characters that took the decision to ‘go pro’. He’s successfully gone from being a full time sales professional on a great salary to earning all his income from his band. He now supports a family of four and is going from strength to strength. In this episode we get to grips with how he managed to do this and what obstacles he faced along the way.
James takes his band, Metropolis, seriously. He treats it like a business. In this episode we learn how he got that crucial success mindset, why he concentrates on quality rather than quantity, his approach to networking and how that has landed him more and better clients and how he embraced video and social media to create the bookings breakthrough so many bands would kill for. Listen closely as James shares some killer marketing strategies that you can easily use yourself tomorrow.