The Musicians Union in the UK have a number of initiatives ongoing that are there to help you achieve a fairer deal for your performance. In this podcast we run through all of these in detail as well as covering some key factors involved in how to value yourself as a performer.
If you’re standing on a soap box and yelling about how great your band is, chances are you’re losing bookings. Prospects aren’t interested in your opinion of your band. They want you to show them clear evidence that real people paid their hard earn cash to have you perform for them at their event. The most effective way of communicating this is through testimonials. The most powerful of all testimonials are video ones. In this post I take you step by step through a system I call the ‘Stage Right Technique’. It’s a no cost, fast way of producing multiple video tesimonials that’ll help you secure more gigs for your band and, done well, at higher fees. Look out for the bonus material in this post.
Graeme Nash of cover ‘Daft’ is one of those brave characters that took the decision to ‘go pro’. He’s successfully gone from being a full time sales professional on a great salary to earning all his income from his band. He now supports a family of four and is going from strength to strength. In this episode we get to grips with how he managed to do this and what obstacles he faced along the way.
Brian is a full time marketing executive. In his spare time he runs Baffalo Tale, a 5 piece party that is consistently busy gigging at weddings and corporate events year round. Brian’s take on the bands semi pro status is excellent…. he sees this as an advantage. Being a marketing exec he know how to get gigs. Sit back, listen carefully, take notes and go do what he does. You won’t regret it.
Baz Edmondson runs The Benedicts, a 4 piece party band. He’s an ex heavy metal band front man who set up the band 18 months ago and has some stellar success relatively quickly. In the last 3 months of 2013 his band were out gigging at weddings almost every weekend. Listen in to find out some of the simple marketing, sales and promo stuff he’s been doing that’s been getting results.
How did your gig diary look by the end of 2013? Are you happy with your gig numbers? Do you want more? Most musicians I speak with want more. Here’s a few things to think about if you’re going to put your gig numbers on warp drive in 2014.
This week we talk to Martyn Strange of UK band Get Funked. Martyn has built Get Funked from the ground up and now can boast to be the band leader and manager of the one of the UKs most successful cover bands. He is very focused on getting his band perfectly set up for high profile corporate and private events while at the same time always looking to see how he can better sell and market his band. There’s some big lessons in here.
Brad and Del discuss some of the challenges facing gigging musicians and how to get round them.